Vintage Rey Amargo Chocolate Tin Sign – Mid-20th Century Mexican Advertising
A vibrant piece of Mexican commercial art from the golden age of chocolate production
 
Key Features & Historical Context
Authentic 1960s Advertising:
This 26cm × 35cm tin sign (10.2" × 13.8") originates from Rey Amargo's peak era, when the brand transitioned from local Jalisco kitchens to national prominence.
Features the classic colorful pop-art style synonymous with 1960s Mexican product advertising, likely promoting the brand's signature bitter chocolate ("Amargo").
 
Design Elements:
 
Expected to showcase:
Bold typography with "Rey Amargo" logo
Vibrant illustrations of cacao pods or traditional Mexican hot chocolate preparation
Guadalajara/Zapotlán references (the brand's hometown) 6
Comparable signs show scratching and denting typical of vintage tin, adding character 1.
 
Provenance & Rarity:
Rey Amargo (founded 1939) only adopted this name in 1969, making pre-1970s items like this historically significant.
 
Few surviving examples exist due to the brand's original small-scale production.