Vintage Mickey Mouse Shoehorn – "Lo Mejor de lo Mejor en Calzado para Niños" (Mexico City, 1950s-60s)
Charming Mid-Century Promotional Item
This rare Mickey Mouse-themed shoehorn was produced as a promotional giveaway by "Lo Mejor de lo Mejor en Calzado para Niños" (The Best of the Best in Children's Footwear), a likely Mexico City-based shoe retailer or manufacturer during the post-war economic boom.
 
Key Features:
✔ Material: Steel
✔ Design: Features a smiling vintage Mickey Mouse graphic (1950s-era design)
✔ Dimensions: Approximately 104mm long
Historical Context:
Reflects Mexico’s Disney merchandising wave of the 1950s, when local businesses licensed characters for promotional items.
"Lo Mejor de lo Mejor" suggests a premium children’s shoe brand, possibly competing with Bata or other mid-century footwear giants.
 
Condition & Rarity:
Well-preserved: Minor scuffs but intact graphics
Uncommon: Promotional Disney items from Mexican retailers are scarce
 
Cultural Significance:
• Disney’s Golden Age: Mickey’s 1950s redesign (more refined than 1930s versions)
• Mexican Retail History: Documents mid-century marketing strategies
• Childhood Nostalgia: Likely given free with shoe purchases to families
 
Ideal For:
• Vintage Disney collectors
• Mexican ephemera enthusiasts
• Mid-century design exhibitions