Mexican Vintage Double-Sided Kellogg’s Tigre Tono Sign (1950s)
 
This rare double-sided 1950s Kellogg’s Tigre Tono sign is a vibrant piece of mid-century advertising history, showcasing the Spanish-language version of Tony the Tiger for Frosted Flakes ("Tigre Tono"). Measuring 24 cm x 29 cm, this sign likely hung in grocery stores or markets in Spanish-speaking regions, making it a standout collectible for enthusiasts of vintage cereal memorabilia and retro marketing.
 
Key Features & Historical Context:
 
Design & Rarity:
Double-sided construction allowed for visibility from multiple angles, a common tactic for in-store promotions.
Features the iconic Tigre Tono artwork, from his leaner 1950s appearance.
Includes the Spanish catchphrase “Quitese Ese Antojo!" (the localized version of "They’re GR-R-REAT!").
 
Material & Condition:
Likely made of tin, with glossy, fade-resistant printing typical of Kellogg’s mid-century ads.
Minor wear (edge, surface scratches) present, consistent with vintage store displays .
 
Cultural Significance:
Reflects Kellogg’s international expansion in the 1950s, adapting Tony for Latin American markets.
Tigre Tono’s branding avoided the U.S. "Frosted Flakes" name, as some countries marketed the cereal as "Zucaritas" (e.g., Mexico).
 
Collector’s Value:Spanish-language variants are particularly sought-after due to limited production.
Pair it: Display with other 1950s Kellogg’s memorabilia (e.g., cereal boxes, pinback buttons) for a themed collection.
 
Why This Stands Out:
A unique bilingual artifact bridging U.S. pop culture and Latin American advertising.
Surviving double-sided signs are rare, especially in good condition.